Amber R Laurel

5200 Iron Horse Pkwy, Dublin, CA

Consumer Goods

Beckon, Inc. Jun 2015 - Aug 2016
Client Director, Data Implementation Strategy and Execution
Crossmark Aug 2012 - Jun 2015
Senior Director Insights and Analytics
Kimberly-Clark Aug 2010 - Aug 2012
Safeway Customer Team - Category and Consumer Insights, Digital and E-Commerce
Daymon Worldwide Sep 2008 - Aug 2010
Associate Business Manager and Senior Analyst
A Single Light Oct 2007 - Dec 2009
Board Member

Analytics
Strategy
Leadership
Social Media
Customer Insight
Business Development
Data Analysis
E Commerce
Sales
Business Analysis
Strategic Planning
Retail
Product Marketing
Marketing Strategy
Account Management
Project Management
Management
Category Management
Nielsen Nitro
Iri
Business Intelligence
Recruiting
Nielsen
Business Strategy
Merchandising
Management Consulting
B2B
Marketing Research
Microsoft Excel
Talent Management
Pricing
Social Networking
Market Analysis
Powerpoint
Consumer Insights
Excel
Linkedin
Consumer Goods
Consumer Behaviour
Teradata
Mintel
Research
Loyalty Analytics
Answers
Ac Nielsen
Analysis
Categorization
Market Research
Segmentation
Marketing

English

CROSSMARK

2012 to 2000
West Region Lead - Director of Business Insights
Safeway Customer Team
Pleasanton, CA
2010 to 2012
Category Manager
Daymon Worldwide
Pleasanton, CA
2008 to 2010
Senior Analyst / Business Manager
Albin Engineering
Santa Clara, CA
2007 to 2008
Account Manager
Longs Drugs
Walnut Creek, CA
2006 to 2007
Analyst
Target Corporation
Gilroy, CA
2004 to 2006
Executive Team Leader
NASA Ames Research Center
Moffett Field, CA
1999 to 2004
Research Associate

SAN JOSE STATE UNIVERSITY
San Jose, CA
2002 to 2004
Masters of Science: Industrial / Organizational Psychology
SAN JOSE STATE UNIVERSITY
San Jose, CA
2000 to 2002
Bachelors in Psychology
De Anza College
Cupertino, CA
1997 to 2000

Advance Excel, Power Point, IRI, Nielsen, Spectra, Homescan, leadership, management, project management, process improvement, analysis, research, analytics, business insights, business intelligence, shopper insights, marketing insights

CROSSMARK

2012 to 2000
Director of Insights & Analytics
Safeway Customer Team
Pleasanton, CA
2010 to 2012
Category Manager
Daymon Worldwide
Pleasanton, CA
2008 to 2010
Senior Analyst / Business Manager
Albin Engineering
Santa Clara, CA
2007 to 2008
Account Manager
Longs Drugs
Walnut Creek, CA
2006 to 2007
Analyst
Assets Protection
Gilroy, CA
2004 to 2006
Executive Team Leader
NASA Ames Research Center
Moffett Field, CA
1999 to 2004
Research Associate

SAN JOSE STATE UNIVERSITY
San Jose, CA
2002
Bachelors in Psychology

Advanced Excel (Pivots, formulas, templates), SQL based databases, syndicated data, Nielsen, Nitro, Spectra, Homescan, IRI, project management, proven leadership