A tray insert device formed of a paper substrate is adapted for temporary insertion onto a correspondingly shaped serving tray. A top side of the insert device has an arrangement of designated beverage placement areas, each being intended for taking an individual customer's order. The beverage placement areas are color-coded and numbered for convenience. Customer orders are written in the beverage placement areas and then the drinks or dishes that were ordered by each customer are placed in their respective areas corresponding to the specific customers to make the taking and delivering of orders easier, organized and more efficient.