Allison R Keisman

United States

Marketing and Advertising

4 Hawthorne Ln, Westport, CT 06880

Marketing And Advertising

Customer Finders - New York, NY & Westport, CT since Nov 1998
Founder | Startup Specialist |Consultant in B2C Digital & Ecommerce Marketing
Portero, Inc. - New York, NY Jan 2008 - Jan 2010
Vice President, Marketing
CMI Marketing, Inc. (ClubMom.com now CafeMom.com) - New York, NY Apr 2005 - Mar 2006
Director, Member Acquisition
Home Decor Products, Inc. (a.k.a. Homeclick.com, now HomeClick LLC) - Edison, NJ Feb 2001 - Jul 2002
Vice President, Marketing
Independent Ecommerce/Internet Marketing Consultant - New York, NY Nov 1998 - Jun 2001
Independent Consultant

Northwestern University 1993 - 1994
M.S., Integrated Marketing & Direct Marketing The George Washington University - School of Business 1989 - 1993
B.B.A, Marketing Semester at Sea/University of Pittsburgh 1991 - 1991
Tenafly High School

E Commerce
Online Marketing
Sem
Marketing Strategy
Online Advertising
Email Marketing
Strategy
Strategic Partnerships
Marketing
Social Media Marketing
Entrepreneurship
Mobile Devices
Digital Marketing
Start Ups
Mobile Marketing
Social Media
Customer Acquisition
Ppc
Multi Channel Marketing
Business Development
Direct Marketing
Lead Generation
Team Building
Affiliate Marketing
Market Research
Analysis
B2B Marketing
Innovator
Website Management
Website Building
Customer Retention
Customer Experience
Brand Development
New Business Development
Affiliate Management
Search Advertising
Product Marketing
Promotion Planning
Strategic Analysis
Strategic Leadership
Website Development
Consumer Behavior
Customer Engagement
Luxury Lifestyle

Incubating Startups
Marketplaces
Mobile
E Commerce
Social Media
Brand Marketing
Retail
Mobile Marketing
Digital Media
Business Development
Social Commerce
Advertising
Lead Generation
Social Media Monitoring
Loyalty Programs
Entrepreneur
Fashion
Personal Data
Mobile Ecosystem
Consumers
Consumer Internet
Performance Marketing
Social Media Marketing
Personal Branding
Personalization
Identifying Market Opportunities
Mobile Commerce

Customer Finders

Jan 2010 to 2000
Founder | Startup Specialist |Consultant in B2C Digital & Ecommerce Marketing
Portero, Inc.

Jan 2008 to Jan 2010
Vice President, Marketing
Customer Finders

May 2006 to Jun 2007
Founder | Consultant in Ecommerce Marketing
CMI Marketing, Inc. (ClubMom.com now CafeMom.com)

Apr 2005 to Mar 2006
Director, Member Acquisition
Customer Finders

Jul 2002 to May 2005
Founder | Consultant in Ecommerce Marketing
Home Decor Products, Inc. (a.k.a. Homeclick.com, now HomeClick LLC)

Feb 2001 to Jul 2002
Vice President, Marketing
Independent Ecommerce/Internet Marketing Consultant

Nov 1998 to Jun 2001
Independent Consultant
NetGrocer, Inc

Sep 1997 to Oct 1998
Marketing Manager
Saks Fifth Avenue

Jul 1995 to Sep 1997
Manager, Customer Development

Northwestern University
Jan 1993 to Jan 1994
M.S. in Integrated Marketing & Direct Marketing
The George Washington University - School of Business
Jan 1989 to Jan 1993
B.B.A in Marketing
Semester at Sea/University of Pittsburg
Jan 1991 to Jan 1991
Tenafly High School

Startup Consulting, E-commerce Consulting, Entrepreneurial Experience, Entrepreneurial Skills, Innovator, Website Management, Website Building, Marketing Strategy, Customer Acquisition, Customer Retention, Customer Focus, Customer Experience, Brand Development, Digital Marketing, New Business Development, Strategic Partnerships, Conversion Optimization, Campaign Optimization, Direct Marketing, Email Marketing, Affiliate Management, Search Advertising, Social Media Marketing, Mobile Marketing, Pay For Performance, Lead Generation, Product Marketing, Promotion Planning, Strategic Analysis, Strategic Leadership, Website Development, Consumer Behavior, Behavioral Targeting, Profit Maximization, Generating Revenue, Customer Engagement, Employee Hiring, Team Building, Luxury Lifestyle, Business Analysis, Contract Negotiations, Online and Offline and Intergrated Direct Marketing that includes:, Customer/Member Acquisition, Customer/Member Retention, Ecommerce Marketing, Social Media, Social Media Marketing, Lead Generation, Search Engine Marketing, Shopping Search Engine Marketing, Affiliate Marketing, Email Marketing, Banner advertising, Analytical reporting, Software analysis, Market Research, Business Development, Optimizing websites for improved order conversion rates, Knowledgeable on marketplaces & vertical search engines